
Founders and startup execs
Building a company generates more evidence than most founders realize. Investor diligence, press, hiring and product traction can all speak to recognition, once they are documented and framed against the criteria.
Typical evidence strengths
- A critical role at a company with a distinguished reputation
- Funding from recognized investors as a signal of standing
- Press coverage about you and the company
- High salary or significant equity compared with peers
- Judging at accelerators and pitch competitions




